The Origin Of Anian
Growing up, I spent a lot of time in the outdoors. Being from Canada there was no shortage of beautiful scenery to immerse myself in, whether it was sailing on the west coast or back country skiing in the mountains. I felt lucky. But I also became increasingly frustrated by all the synthetic outdoor apparel I wore that often needed to be replaced season after season. I saw the amount of consumption that existed within the clothing industry, and the waste it was creating. It felt backwards to be enjoying the outdoors dressed in clothing that was ultimately harming it. I began asking myself: what did we wear before synthetic clothing was available; when we spent more time outdoors than we ever do now? That’s when I started looking back at the historical ways in which we clothed ourselves. Natural fibres was the aha moment—there had to be an alternative, a better way of making clothing, and this was it.
Whats In A Name?
Anián was the name explorers gave to a mythical passage meant to connect the West to the East. It was a search for the unknown, which is what stepping into the clothing industry felt like for us. We had no idea what we were doing, not a clue, but we dove in head first anyway. Like any journey, the path that Anián took wasn't without a few hurdles. It was a steep learning curve, and we discovered that in the clothing industry you quite literally pay for your mistakes—so we learned quickly. Sourcing local materials, and manufacturing within Canada wasn’t an easy avenue to take but we managed it. We chose not to see problems, only solutions, and when we didn’t like one answer, we searched for a better one.